Your fans want you to succeed. If you give them the means, they’ll tell your story for you, and help build your brand. The Brand Ambassador app gives you the tools to manage, motivate, and communicate with your brand advocates so you can increase brand visibility, engage more people on social media, and build a dedicated community.
Influencers and Ambassadors
Influencer marketing can be extremely effective. You can work with these industry experts to reach out to their large audience and recommend your products and services. However, influencers require compensation, which means they may not have a vested interest in your organization beyond each payment – and many potential customers understand this.
Advocates, on the other hand, are not paid to spread the word about your brand. They have simply experienced the benefits of your products or services and want to share that positive experience with others.
And the most important takeaway here is that your new customers are more likely to trust the word of your advocates over a paid influencer.
Drive Awareness and Build Your Brand
As your brand ambassador community grows, you will be able to create advocates out of customers and influencers. This program is designed to motivate your current and new ambassadors to continue to develop more user-generated content.
Turn your paid social strategy into an earned media strategy by empowering your community to build your brand. Sign up for Brand Ambassador today to get started!
“We’ve seen the effect of the Brand Ambassador app on our website’s sales much quicker than expected. We were live with the program in September of 2016, and by November and December we’ve seen a 20% increase compared to last year’s sales of these months. In January, we’re 40% ahead of last year’s sales. We’re seeing a lot more activity through social media which is obvious, but the app has already helped our sales grow!”
Alberto Benarroch, Marketing Director @ Zensah
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