What type of influencers are you targeting to spread your message? Bloglovin has created a scheme to categorize the influencers by adding their followers across all social media platforms (Instagram, Blogspots, Snapchat, Twitter, Facebook).
– Micro-influencers: 100,000 or less followers
– Established influencers: 200,000 or more
– Mega influencers: One million to more than than 2 million followers across all platforms
Now which of this platforms is the preferred by micro-influencers to express themselves creatively? Although users are starting to prefer Snapchat over Instagram, Instagram is still the most effective platform to engage with target audience. The earned media value generated (EMV) for brands and influencers on Instagram continue to be higher than the EMV generated on other platforms. The EMV for Instagram increased 904 percent in 2015 versus 2014, while blogs netted only a 26 percent increase.
Instagram is their best platform for branded collaborations. Facebook came in second. For influencer marketing sponsored blog posts is the preferred means to convey the message, followed with Instagram collaborations. Yet these micro-influencers still charge brands for their posts to help strengthen brand’s campaigns. The majority of micro-influencers charge less than $500 for one branded Instagram post, and per branded blog post, and less than $150 for a branded tweet. The fashion, beauty and food industries are the most active in influencer marketing; followed by retail, home design and fitness/wellness industries.
Most micro-influencers typically follow brands like H&M, Sephora and Zara and are trying ot the new platform add-ons like Instagram’s boomerang or Facebook Live.
Which social media platform are you using?
@Pink_Geek content generator for Brand Ambassador