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Micro Influencers -The Right Way to Reach Millennials

Micro influencers are recruited by small-to-medium businesses for advertising and endorsing their brands, while large companies still turn towards macro influencers which include celebrities such
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Portal Influencer Strategy: Want to Earn Millennial Business?

Millennials are shaking up the way we do life. They’ve been credited with killing the restaurant industry. They’re placing a higher emphasis on work-life balance.
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Instagram aesthetic: Why overly curated Instagram feeds are on the decline

As Instagram grew in popularity as a social media platform, so did the idea of an Instagram aesthetic. Influencers, brands, and even individuals have been
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Micro influencers vs Mega influencers: Who should you be working with?

Influence is a huge form of currency in the social media world. Careers are now forged from this quality alone and brands are clabbering for
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Features Content: From magazine ads to social media posts

When was the last time you followed a beauty tip from a fashion or beauty magazine? Do you still eagerly look forward to the September
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iPhone Social Media Apps: The Game Changer in the Digital Age

Continuing on my last week post on the impact of the iPhone, here are some excerpts of what top influencers have to say about on
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The Evolution of Management Resources: How The iPhone Transformed Our Relationship with Technology

Have all the influencers out there ever thought about the one device that has been the catalyst to aid them in spreading their message across
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The Emergence of Career Influencing: From Chinese Classrooms to Global Platforms

China has 700 million smartphone users, which is 3.5 times more than what America has. Given the amount of users with smartphones and the popularity
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Social Metrics Gamified: The Evolution of Brand Ambassadors and Influencer Selectio

Last year, Estee Lauder Cosmetics launched Estee Edit, a beauty brand born to specifically target and recruit millennials in Sephora stores and the parent company
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Influencer Training: The Rise of the Influencing Profession and How to Thrive in It

Inda Hash, an application that connects aspiring influencers with brands, recently conducted a survey that revealed that “influencer” is now an official profession, according to
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Influencer Stories: How Sergio Rossi’s “srStories” is Revolutionizing Digital Brand Communication

The Italian luxury women’s footwear company that also produces a limited range of handbags and other accessories is working with a group of select influencers
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Glamglow for Men: Challenging Beauty Stereotypes with Nick Batema

Seems like anyone can be brand ambassador now, and Glamglow with its skincare products is no exception. Glamglow was created in 2010 exclusively for backstage
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Amazon Influencer ….by invitation only

Whether it is stepping into the wedding business, opening physical retail locations, preparing to enter the Australian market, pushing for artificial intelligence, acquiring companies like
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The Power of the Ambassador Portal: Nudestix’s Game-Changing Approach to Influencer Engagement

How much do a three-year-old vegan friendly and cruelty free cosmetic company is willing to pay for a single Instagram post? $42K…Yes for 1 post…for
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The Right Influencer Target Audiences: Navigating Social Media Platforms

What type of influencers are you targeting to spread your message? Bloglovin has created a scheme to categorize the influencers by adding their followers across
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The evolution of influencers in social media in the last couple of years

As of the 2016, the average price for an Instagram post for an influencer with more than one million followers started at about $6,000; influencers
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I am a Barbie Girl in an influencer world, life in plastic is fantastic

Ever wondered what the life of an elite influencer is like? Well, the best way to find out is to look at Barbie’s IG profile.

Recent Post

Micro Influencers -The Right Way to Reach Millennials

Portal Influencer Strategy: Want to Earn Millennial Business?

Instagram aesthetic: Why overly curated Instagram feeds are on the decline

Micro influencers vs Mega influencers: Who should you be working with?

Features Content: From magazine ads to social media posts

iPhone Social Media Apps: The Game Changer in the Digital Age