1312, 2017

From magazine ads to social media posts

When was the last time you followed a beauty tip from a fashion or beauty magazine? Do you still eagerly look forward to the September issues of your favorite magazines? An authentic user can connect [...]

612, 2017

Influencer Life, thanks iPhone

Continuing on my last week post on the impact of the iPhone, here are some excerpts of what top influencers have to say about on how the iPhone has impacted their life. HUDA KATTAN: “I’ve [...]

2911, 2017

Adam and Eve ate a forbidden apple. Apple turned into a company that created a world-changing product in history.

Have all the influencers out there ever thought about the one device that has been the catalyst to aid them in spreading their message across borders and continents? Influencers are able to connect with fans [...]

2211, 2017

You can now go to school to learn how to pursue a career in influencing

China has 700 million smartphone users, which is 3.5 times more than what America has. Given the amount of users with smartphones and the popularity of social media in China, Yiwu Industrial and Commercial College [...]

1511, 2017

Brand ambassador and influencer selection is crucial for brands to transmit the right message

Last year Estee Lauder Cosmetics launched Estee Edit, a beauty brand born to specifically target and recruit millennials in Sephora stores and the parent company website. Industry experts had high hopes for this brand, with [...]

811, 2017

Influencers you now can update your LinkedIn profile, as influencing is now a profession.

Inda Hash, an application that connects aspiring influencers with brands, recently conducted a survey that revealed that “influencer” is now an official profession, according to respondents. The majority of the survey respondents who claimed that [...]

111, 2017

Sergio Rossi, another brand starting to tackle the power of Influencers with “srStories.”

The Italian luxury women’s footwear company that also produces a limited range of handbags and other accessories is working with a group of select influencers on a new digital communication venture named “srStories.”. The protagonists [...]

2510, 2017

Glamglow with a GlaMale ?

Seems like anyone can be brand ambassador now, and Glamglow with its skincare products is no exception. Glamglow was created in 2010 exclusively for backstage and professional use in Hollywood's Entertainment, Music, Fashion & Award [...]

1810, 2017

Amazon Influencer ?….by invitation only

Whether it is stepping into the wedding business, opening physical retail locations, preparing to enter the Australian market, pushing for artificial intelligence, acquiring companies like Souq.com, launching a private label of apparel, shoes, electronics & [...]

1110, 2017

Nudestix is not at all nude when it comes to its influencers!

How much do a three-year-old vegan friendly and cruelty free cosmetic company is willing to pay for a single Instagram post? $42K…Yes for 1 post…for a brand with estimated sales of $20 million in retail [...]

410, 2017

Are you using the right social media platforms to engage with your target audiences?

What type of influencers are you targeting to spread your message? Bloglovin has created a scheme to categorize the influencers by adding their followers across all social media platforms (Instagram, Blogspots, Snapchat, Twitter, Facebook). - [...]

2709, 2017

The evolution of influencers in social media in the last couple of years

As of the 2016, the average price for an Instagram post for an influencer with more than one million followers started at about $6,000; influencers with 200,000 to 500,000 followers could charge, on average, just [...]

2009, 2017

I am a Barbie Girl in an influencer world, life in plastic is fantastic

Ever wondered what the life of an elite influencer is like? Well, the best way to find out is to look at Barbie’s IG profile. The original plastic glamour icon is now a digital paid [...]