Grow Your Business With Brand Ambassador Marketing in 7 Easy Steps
Are you tired of spending money on traditional marketing strategies that are not getting your business the results it needs? Spending thousands of dollars on social media and Google ads may not be the most effective way to reach potential customers in 2024 and beyond. Nowadays, you can grow your business with brand ambassador marketing […]
Brand Ambassadors for Lead Generation: An in-Depth Guide
Can you guess how Glossier has become a $1.8 billion beauty brand? The secret is various marketing strategies, including word-of-mouth marketing through brand ambassadors. The company’s enthusiastic fans on social media, like micro-influencers, have spread brand love and generated leads like crazy. This is why, today, 57% of companies hope to get leads by engaging […]
How to Start an Influencer Marketing Agency in 6 Steps in 2024?
Influencer marketing has become a popular and effective method for businesses to reach their target audience. But why is it so? Well, influencers have a large, loyal, and niche-oriented following, making them ideal for promoting products or services. As a result, the demand for influencer marketing agencies has risen significantly. So, if you have enough […]
Influencer Marketing for Startups: Benefits and Tips
Without a sensible marketing campaign, your startup may not be able to reach its full potential. Every startup strives to create brand awareness, reach the target audience, and drive conversions. And that’s where influencer marketing comes into the picture. Research shows that 89% of marketers say influencer marketing’s ROI matches or exceeds other marketing channels. […]
Pros and Cons of Influencer Marketing: Is it Right for Your Business?
You’ll often hear the term “influencer marketing” being thrown around in the world of business and advertising. After all, 49% of consumers trust influencer recommendations over traditional advertisements. This is why the global influencer marketing market size has tripled since 2019. It shows that influencer marketing has the potential to be a valuable tool for […]
Micro Influencers -The Right Way to Reach Millennials
Micro influencers are recruited by small-to-medium businesses for advertising and endorsing their brands, while large companies still turn towards macro influencers which include celebrities such as models, actors, and athletes for marketing.
Portal Influencer Strategy: Want to Earn Millennial Business?
Millennials are shaking up the way we do life. They’ve been credited with killing the restaurant industry. They’re placing a higher emphasis on work-life balance. And they’re even changing the way companies market to this massive yet somewhat-elusive audience.
Instagram aesthetic: Why overly curated Instagram feeds are on the decline
As Instagram grew in popularity as a social media platform, so did the idea of an Instagram aesthetic. Influencers, brands, and even individuals have been judged on the quality of their overall feeds. But gradually, a shift has been moving through the Insta world, away from those painstakingly curated grids and towards more authentic snapshots of the lives of users and brands
Micro influencers vs Mega influencers: Who should you be working with?
Influence is a huge form of currency in the social media world. Careers are now forged from this quality alone and brands are clabbering for influencers to sprinkle their fairy dust mix of engagement, reach and brand loyalty over products and services through endorsement.
Features Content: From magazine ads to social media posts
When was the last time you followed a beauty tip from a fashion or beauty magazine? Do you still eagerly look forward to the September issues of your favorite magazines?
