The average salary of a brand ambassador in the United States is around $23 per hour, and £13 per hour in the United Kingdom. But besides the salary they take, there are other ways that brand ambassadors can get paid for their work. It won’t be wrong to say that brand ambassadors get paid a lot more than their actual salary. Yes, that’s right!
Nowadays, there are freelance brand ambassadors who earn a handsome amount by working with different brands. So, how much do brand ambassadors get paid? In this blog, we’ll answer this question. Make sure to read till the end because there’s a huge hidden surprise in there that you do not want to miss!
How Much Do Brand Ambassadors Get Paid?
As I said, the average hourly salary for a brand ambassador is around $23 in the United States and £13 in the United Kingdom. This means that a brand ambassador could potentially make around $46,000 per year working full-time in the US and £26,000 per year in the UK. However, besides being paid hourly or annually, there are other ways that brand ambassadors can get paid for their work. Let’s break them down:
Commission-based Pay
Commissions are a great way to boost the income of brand ambassadors while getting the best for the brand itself! When brands pay commissions, they typically offer a percentage of the product’s price. This is really an exciting way to keep brand ambassadors motivated and working hard to promote the products.
Although the exact rates vary, they usually range from 5% to 30%. This is perfect for brands with lots of products because it allows ambassadors to earn more as they promote more items.
Some brands prefer to give a fixed commission, which means ambassadors earn a set amount for each sale. This is great for brands with fewer products, as it keeps things simple and budget-friendly. Plus, there’s an exciting twist! Brands can offer bonuses to top-performing ambassadors, making it a thrilling opportunity.
Free Products and Perks
Brand ambassadors often receive free products to include in their content, which is a win-win for both parties. For the ambassadors, this means they have new and exciting products (for free) to showcase, which can attract more followers and boost their personal brand. Brands benefit because their products gain more visibility and credibility when real people talk about and use them.
It’s a clever marketing strategy that helps create hype around products without the need for traditional advertising. Plus, ambassadors enjoy perks like exclusive event invitations and early access to new product launches, which makes the whole experience even more rewarding!
Gift cards, discounts, and vouchers are popular perks for brand ambassadors. These not only keep them excited about the brand, but they also allow access to more products at a reduced price.
Discounts
Consumers aren’t the only ones who love getting great deals—brand ambassadors relish them, too, especially when juicy discounts are part of the package! Lifetime discounts are a brilliant perk, automatically given to ambassadors when they enter your program. These ambassadors then have exclusive codes to snap up more of your products, boosting sales and raking in revenue.
But that’s not all!
Enter point-based discounts: as ambassadors score points by completing tasks, they unlock awesome deals. Instead of settling for freebies, they can cash in those hard-earned points for sweet discount codes. This way, they still get to save money while feeling appreciated and valued by the brand.
Sponsorships
Brand ambassadors can also land sponsorships from companies seeking expertise in a specific niche. This is common for social media influencers who have built a large following in a particular area. For example, a fitness brand ambassador with a strong social media presence and expertise in nutrition could be sponsored by a health food company.
These sponsorships typically come with a monthly payment, free products, and bonuses for achieving certain goals or milestones. Plus, the ambassador’s exposure to different products can lead to new collaborations and partnerships down the line.
These are some of the ways that brand ambassadors get paid. But, there’s one way that can help you take things to the next level: BrandambassadorAPP!
BrandambassadorAPP: The ‘Surprise’ You’ve Been Waiting For!
Here’s what BrandambassadorAPP offers: a super-easy way to transform your customers, fans, and influencers into faithful brand ambassadors. Our approach is simple and effective, consisting of three main activities:
- Recruit & Connect: If you already have a group of influencers or ambassadors, our platform allows you to easily integrate and manage them. For those looking to expand their team, our tools help you locate and invite new ambassadors. Each ambassador can sign up through a personalized registration page, streamlining the onboarding process.
- Engage & Empower: Keep your ambassadors inspired by involving them in exciting campaigns and events. Encourage them to use their exclusive ambassador referral codes to boost sales. This way, they earn and save money while promoting your products through word-of-mouth marketing.
- Track & Reward: Utilize the Brand Ambassador Platform to monitor the impact of your ambassadors across various networks. Recognize their contributions by rewarding them for efforts, leads, and sales generated.
Here are a few more perks of using BrandambassadorAPP for your brand ambassador program:
- Earn coins and use them as discount coupons.
- Increase the Ambassador level to open up new rewards and money.
- Use the Sharing Vault to share images, videos, and more with your ambassadors.
Visit the FAQs section to learn everything you need to know about using our platform and maximizing its features. Join the BrandambassadorAPP community today and take your brand ambassador program to new heights!
Factors That Affect Brand Ambassador Pay
Not all brand ambassadors receive the same compensation, and several factors influence their pay:
Influencer Tier
The level of an influencer, defined by their number of followers, significantly impacts their pricing. Typically, the more followers an influencer has, the higher their pay per post. For example:
- Nano-influencer (1,000–10,000 followers): Average price per post ranges from $10 to $100.
- Micro-influencer (10,000–100,000 followers): Find a micro-influencer as they charge between $100 and $500 per post.
- Mid-tier-influencer (100,000–500,000 followers): Their fees can vary from $500 to $5,000 per post.
- Macro-influencer (500,000–1,000,000 followers): These influencers command between $5,000 and $10,000 per post.
- Mega-influencer (1,000,000 and more followers): The top tier of influencers charge $10,000 or more per post.
Read more: Micro-influencers vs Mega influencers
Content Quality
The quality of content an ambassador produces is crucial. High-quality posts that are visually appealing, engaging, and creative often lead to higher compensation. Brands are willing to pay more for content that represents their brand well and attracts a lot of positive attention.
Engagement Rate
An ambassador’s engagement rate, which measures how many interactions their posts get compared to their number of followers, is important. Even if someone has fewer followers, if they get a lot of likes, comments, and shares, it shows their audience is really interested, making them valuable to brands.
Niche Expertise
Having expertise in a specific area can make an ambassador more valuable. For example, if someone is a tech expert and shows they really understand the products, this knowledge can lead them to get paid more because they can provide valuable insights and recommendations.
Brand Fit
Find a brand ambassador who aligns with your brand values and target audience. When ambassadors are genuinely interested in the products they’re promoting, it shows in their content and can lead to higher engagement rates, making them more desirable and valuable to brands.
Do Brand Ambassadors Get Paid: The Final Verdict
Yes, brand ambassadors get paid for their work in cash. However, this is not the only earning option they use to make those bucks. Other than getting their salary, they mostly get discounts on products, sponsorships and collaborate with other brands.
In short, we can say that YES, you can get paid as a brand ambassador! It’s all about finding the right opportunities and collaborations that align with your values, expertise, and audience. Don’t forget to explore the BrandambassadorAPP and start taking your brand ambassador journey to new heights!
