In the vast beauty cosmos, there exists a constellation that shines especially bright—Glamglow for men. Known for their stellar skincare products initially designed for Hollywood’s elite, they’ve not only set the bar high but redefined it. For years, women have turned to Glamglow, reveling in the instantaneous camera-ready glow the products promise. But as we delve deeper into the 21st century, why should this glow be reserved only for women? Enter the groundbreaking concept: “glamglow for men.”
The Glamglow Journey
Before we delve into this fresh territory, let’s embark on a quick journey through time. The year was 2010 when Glamglow burst onto the scene, designed exclusively for backstage and professional use in Hollywood’s creme-de-la-creme circles: Entertainment, Music, Fashion, and Award ceremonies. The aim? Products that not only refines pores but diminishes imperfections, reduces fine lines, and most importantly, gives a glow that lasts. By 2011, their products were gracing retail outlets, and now, they’re in 86 countries, available in over 6,500 luxury retail stores and other esteemed locations.
The Man of the Hour: Nick Bateman
Traditionally, when we think of beauty and skincare products, a predominantly female audience springs to mind. This is particularly true for Glamglow. However, in a bold and laudable move, the brand’s co-founders, Glenn Dellimore and Shannon Dellimore, made a decision that took the beauty world by storm. They chose a man as their brand ambassador. But not just any man, Nick Bateman.
Nick, a dashing 30-year-old Canadian model, and actor, boasts a staggering 6.5 million followers on Instagram (@nick__bateman). Apart from his looks, Nick is a martial arts enthusiast and prefers a low-maintenance beauty routine. Such a choice might seem unorthodox, given Glamglow’s primary female clientele. However, their venture with Nick commenced with the Glamglow’s campaign of Supermud Clearing Treatment and Volcasmic Matte Glow Moisturizer, signaling a more inclusive future for the brand.
The Power of Influence
So, why Nick? Especially when he’s relatively uncharted in the beauty landscape and doesn’t indulge in makeup? The answer lies in engagement. His first teaser post on Instagram about the partnership garnered a jaw-dropping 1.4 million views, translating to a 21% engagement rate—a figure most brands only dream of. This clearly indicates that ‘glamglow for men’ is not just a fleeting idea but a revolution in the making.
While Glamglow is pioneering in its approach, it isn’t alone. Other brands like Lab Series, Proactiv, and Axe have recognized the untapped potential of male influencers. But Glamglow’s move is particularly audacious, given its previously female-centric branding.
The Future of Glamglow for Men
With Nick Bateman steering the ship, “glamglow for men” isn’t just a new marketing angle; it’s a paradigm shift in how we perceive beauty. Beauty, after all, isn’t gender-specific. Every individual, regardless of gender, has the right to feel and look their best. Glamglow’s initiative serves as a timely reminder of this.
The partnership between Glamglow and Nick promises to be a fruitful one. With the immense influence and reach of influencers like Nick, the beauty world is on the cusp of a significant transformation. While the fruits of this collaboration are yet to be fully realized, one thing is certain: the era of “glamglow for men” has officially dawned, and it’s here to stay.
Conclusion
Glamglow’s venture into the world of men’s skincare with Nick Bateman as their ambassador exemplifies the progressive shifts happening in the beauty industry. With the “glamglow for men” movement, the brand is not only catering to an evolving market but also challenging and reshaping age-old beauty standards. As the beauty universe continues to expand and diversify, we’re eagerly watching to see how Glamglow and other brands navigate this new frontier.
@Pink_geek
Contents strategist for Brand Ambassador App
