Ever wondered what the life of an elite influencer is like? Well, the best way to find out is to look at Barbie’s IG profile. The original plastic glamour icon is now a digital paid influencer; yes Barbie is a paid influencer. Life in plastic is actually really fantastic. Checkout her account @BarbieStyle
Imagination, life is your creation.
Barbie’s Instagram account is no joke. She might have more people behind her account than many elite influencers. Barbie’s team is divided into four branches: design, marketing communications, digital and publicity. The design team is in charge of her complete look and sceneries. The publicity is done by an outsourced firm that creates an editorial calendar and handles the partner relationships.
Come on Barbie, let’s go party.
Barbie currently has 1.7 million followers, has travelled the world, has a very busy social calendar, and attends events only VIPs are invited. Recently, she has been spotted at Paris Fashion Week, New York Fashion Week, Brand parties, the Golden Globes, Art Basel at Miami, Forbes Women Summit and Coachella. And of course, he wears designer clothing and accessories to all these events. She has recently been spotted wearing Dior, Chanel, Moschino, Tibi, Valentino, Oscar de la Renta, DVF, Balmain, Roksanda Ilincic and Carven.
Barbie has also participated in important marketing projects. She partners up with Kendall Jenner and Jen Atkin, Jenner’s hairstylist. Barbie was the Los Angeles tour guide for the Zoolander 2 movie. Barbie teamed up with Target’s fashion line. Dyson’s Supersonic hairdryer invited her last year, well actually paid, to attend a beauty seminar at Mane University in the lovely islands of Hawaii to create content for the event
Now which flesh influencer can play into the culture in the way Barbie does? What are your thoughts?
Pink Geek, Contributing Author with Brand Ambassador.