How much do a three-year-old vegan friendly and cruelty free cosmetic company is willing to pay for a single Instagram post? $42K…Yes for 1 post…for a brand with estimated sales of $20 million in retail sales this year, their investments in influencers are pretty significant.

A quick look at who are the people behind nudestix:

1. Samantha Ravndahl as its tier-one Canadian blogger partner

  • Account: Instagram @ssssamanthaa
  • Followers:  2.4 million
  • Paycheck: six-figure sum

2. Angel Merino — aka Mac Daddy

  • Account: Instagram @mac_daddyy
  • Followers:  1.3 million

@Pink_geek , contest strategist